Plan B: SBTV Interview

SBTV aka SmokeyBarz is a small young web company that work on music related content. This urban type of media content supplies its viewers with music videos, urban rap freestyles, interviews, short films and so on. It is a private company that was founded in November 2006. The founder Jamal Edwards created his youtube channel "smokeybarz" while attending Acton High School. He started off by receiving a small camera for his birthday, he knew friends that were into making rap music but didn't know how to get their music out there, he then started to record them and upload them to his youtube channel. Since then he has grown to make millions of pounds and also be awarded an MBE. He has met the queen and is good friends with Sir Richard Branson. Richard Branson also bought Jamal his own SBTV office in central London. The growth of him and his youtube channel allowed many of the artists on their to expand and also become celebrities, people like Chipmunk, Krept & Konan, Sneakbo, Tinchy Stryder and many more have become very successful and have started rap careers from SBTV.

The target audience for this interview would be teenagers and people from 15-20. This is because the channel its self has very modern, urban and young content like rap music that may only appeal to youth. Also, this interview is very informal with lots of swearing and comedy, its very different from his other interviews. The psychographics for this audience would be Mainstreamers as they are up to date with modern culture and Strugglers as it gives them a sense of security and may also inspire them.

The audience appeal for this interview would mainly attract to the youth, this is because it opens up with swearing and some slang comedy, this is something the urban youth is very used to and makes it comfortable for them to watch. Also, this interview makes the audience feel privileged and unique as Marcel (Interviewer) says "Were not allowed to be here"

In this media, plan b is represented to be more negative, as he is constantly swearing, binge drinking energy drinks and is very scruffy, although he is like this because of his drive in his movie and dedication. He wants his film to be the best possible so he is trying as hard as he can be in order to get the success he wants.