Ill Manors Film Trailer Analysis:

1) There are many codes and conventions for film trailers, although every film trailer is different they all stick to a list of rules that allow these trailers to be very successful. However in some cases these rules have been altered and changed over the years, the film industry is always evolving. Usually, most trailers begin with logos and animations of the film production company. This helps because is someone enjoyed a Lionsgate movie, they may enjoy another upcoming one in the trailer. Also, it gives a in sight of what the film will be like, for example if someone saw Marvel they will automatically assume it will be a high budget movie on superheroes. The film title is also always in a film trailer, it usually enters towards the end as the title will sum up the story in the trailer. The title is also shown and made to stick in your head. Music is also a key feature as they could honestly make or break the trailer. They can classify the budget, genre and pace of the film.

2) Trailers are distributed in many ways in the modern world. Back in the day, trailers may only be shown via radio, in the cinema or in movie stores. Now, trailers are shown throughout the web via social media, youtube and many other sites. One popular website for film trailers is www.apple.com they show a wide range of trailers. In my opinion i believe that social media has the biggest affect on movie trailers. Only recently, twitter has allowed companies to advertise with videos which go onto every users time line. This can be very beneficial as it is alert and direct.

3) Ill manors has used these conventions in their trailer. They have used fast paced rap/hiphop music which suggests that the film will be about crime/drama. They have also used a technique of using quotes from film critics which tell the audience what they may expect from the movie. They have also shown the institution after a quick scene of telling us bit about the narrative.The film title and release date are also shown at the end but they are rather simple and plain. This may tell us that this may be a low budget movie.

4) The target audience would most likely be people living in the greater London area. Mostly youths that are more middle class or lower class. The target audience really is like all of the characters in the film, they all have realistic roles of youth that live in council flats or of benefits that go in bad paths. this film can be relatable to its audience which can make it successful. The trailer does give many clues to the narrative but they aren't very understandable, we see fights and gun pointing with many characters but we don't know who they are who why they are in this position. The trailer also tries to add all of the characters in to show how this movie is fast paced with lots of sub lead roles. We do see the lead character but the trailer doesn't emphasise his meaning in the film enough to show that the film is about him. We can also tell that the movie is a story by someone due to the voice over of the narrator, there was also a clever bit of mine en scene where when the voiceover said "narrator" it switched to plan b. The release date is also accompanied by social media links which may suggest that it is targeted to a more younger audience as social media is very youth dominated.

5) The genre of the film is represented heavily with the characters and setting. The characters are all in the phycographic group of strugglers and are mostly young. We do see some older characters but they still seem to be heavily involved in crime and drugs. This tells us that the genre will be about crime and urban life in greater london. Also, the music tells us that it will be about crime due to the uk rap and grime. Props like guns and drugs also tell us that the genre will be based on crime. The use of time-lapseof the city also tells us that this film is very urban and faced paced. Some of the media theories used in this trailer are Propp's character theory, we can see many heroes but mostly villains in this trailer as many people are doing wrong. Another media theory used is the Uses and gratifications theory (Blumler & Katz) it shows a sense of diversion and Personal Identity as people who watch this could reflect on it themselves or enjoy the intense story line.