50 Cent Reebok Advert Analysis

50 Cent Reebok Advert:

*Denotation is shown throughout*

Type Of Shot:

The picture shown in the advert is a close up black and white portrait of 50 Cent. The close up is very useful in this advert as you want the audience to recognise him as he is the celebrity endorsement in this advert. This has the effect of attracting millions of his fans. This is good for reebok as if 50 cent wears reebok and endorses it well, a majority of his fans will also do the same. There is also an image of finger prints which has been shot from direct up above which allows up to tell what the image is clearly with a good understanding.This helps the audience know what it is straight away without looking at it for a long time as most people see printed adverts in places where they are on their commute.

Setting:

The portrait has been shot in a photo studio and have taken the image with a black backdrop, this is beneficial as it is plain and not distracting as it lets the audience focus on 50 cent. The fingerprints are also plain to to show how they focused on making sure the audience can see the finger prints in detail. From this, we can tell that the advertising team for reebok have not worried or focused on setting as they had to make sure every thing else in this shot that can help sales is done well and to perfection.

Lighting:

The lighting placed on 50 cent isn't very exposed and well lit which creates a very serious and negative type of mood to the audience. There is also some Mise-En-Sense used as the lighting is mainly touching his face which brings all of the attention on this celebrity endorsement.

Colour:

The colours used in this advert are very un saturated and dark, there are colours of black and grey which creates a negative, cold and serious atmosphere. The dark, moody colours could show how 50 cent has had a terrible past life and even though he is now a celebrity and a successful rapper/business man his past life still creeps up behind him.

Framing:

The image is placed on the left side of the page as it is the first thing the audience may see as we read from left to right. The copy is placed at the very top of the image of the finger prints which is on the right section of the print. 'I am what i am" is in bold and is placed at the centre of the print to which works very well for advertising as this will remain in the audiences head.

Size:

The size of "i am what i am" is considerably larger than the rest of the copy which suggests that this is the main heading or title of the advertising campaign. The quote by 50 cent is bold but not as big as the title to show that it isn't as important but is still very relevant. The reebok logo is a lot smaller than the rest and isn't in a good area, i don't think this is the best option but does let the audience know what brand/company the advert is for.

Pose:

50 cents facial expressions are very negative, angry and serious. this corresponds well with the rest of the theme. He may be making this facial expression to show that he didn't like his past life and he will not go through the stages of trouble he was at before. The body isn't shown which shows that they really wanted to emphasise his face and facial expressions.

Subject Matter:

50 cent was a man of a hard life and touch backgrounds, he has now changed to be a more better person, i think that reebok have used 50 cent and the finger prints to show that anyone can wear their clothing and its never too late to change. This could show that the target audience may be people with hard backgrounds that look up to people like 50 cent.

Composition:

The layout is very minimalistic and simple, this may suggest that reebok wants anyone to have their products and that its a straight forward product to purchase. Simple layouts may be very risky in advertising but in this case i think it wins, its a great straight forward, well composed print advert.